Empathy towards people
My clients (or users) are always the highest priority for me. I consider myself a tailor, who sews design to fit a particular life and need perfectly. Design should not only look and function well, but also feel great. I pay close attention to how people perceive the space and feel themselves in it.
A picture of a face is not sufficient to build a friendship. Similarly, I do not design a building by just looking at a site plan. What I call the empathy to the place, is the understanding of the site. This is achieved through in-depth research, deliberate analysis and personal perception during the site visit.
I deeply value the experience and knowledge of previous generations. However, it doesn’t take me away from the new technologies. I find it particularly enjoyable and beneficial to combine future technologies with wisdom of the past to create a beautiful present.
The conversation with a client is a starting point. It helps me fully understand articulated needs and set goals. Often the key to successful programming can be hidden in small details that emerge during the discussion.
About 55 % of any message is conveyed through nonverbal communication. Besides that, the unarticulated user needs could be found through behavior observation.
Learning from the client
My clients are experts in their lives and activities. I learn from them and shape design around their lives.
Collecting data (both the first-hand experience and open sources data) is a must.
The history of the place and its connection to surroundings often becomes an inspiration for the project.
In my work, I highly value site characteristics and always do a site visit to get the feeling of the place.
As Michelangelo said: “The sculpture is already complete within the marble block... I just have to chisel away the superfluous material.”
At this stage, the future design is already there. I take the time to analyze the information. highlight the most important aspects and building the logic of the project.
This is a stage to develop experience-focused solutions by paying close attention to functional zoning, planning, and over all the desired image of the space. I apply all my expertise and involve clients to design process to have a productive collaboration between the designer and clients.
Visualization and prototyping are crucial for testing ideas, getting feedback and conveying the message. It is a part of the design process, not just a pretty picture or model.
For me it is always important to keep my clients on board and final stages are especially important in adding the personal touch. Even the smallest details play a huge role in the creation of coherent design that will suit the client identity perfectly.